IMPROVE WEBSITE PERFORMANCE

How well is your website performance? Are you satisfied with your website performance? Do you get enough business through your website? By reading this article you will be in a position to improve website performance.

It's all very well having a nicely designed and appealing website for your business but it's of no use if your website performance is not good and your website traffic is not good.The number one term you will find associated with this is search engine optimization.You will find endless sources on the Internet telling you to optimize this and optimize that but what does it all mean?

Search engine optimization simply means making your website as friendly to search engines as possible. Search engines such as Google, Yahoo and MSN provide your business with the ability to reach a huge amount of customer's, they are by far the most successful method to improve website performance.If your website is nicely optimized then you will have a greater chance to improving your website performance in these search engines.

Most customers will type in a phrase into the search engine and view the first couple of websites that it finds, they will usually be successful in finding what they were looking for on the first page of results. Statistics show that customers very rarely look further than the first page (90% don't look past the first page) so what good is it if your website was on page 10? This is where search engine optimization comes in, it will improve website performance in search engines and make your website climb in page rank.

There are many methods that all contribute to improve website performance but some are more influential than others. The first factor is having a well built website. This is a standard feature that all website design companies should offer.

The second method is keywords. Keywords are the words that are associated with your business, the idea is to include these words in your website so when a customer types in a phrase in a search engine, your website is more likely to appear. Keywords should be chosen carefully to target the correct market for your business. It's no good targeting the word "Fruit" if your business sells website design.it's a great way to improve website performance.

The third factor that contributes to improve website performance is back links. This simply means a link from someone else's website to yours. The more links you have to your website the better. Search engines view your back links as a sign of popularity and obviously the more popular you are the more successful you appear.

One of the best methods for this is to submit your website to online directories, not only will you get a back link but you are also likely to get a lot of customers coming to your website from that link. Make sure that you select trusted directories and one's that can relate to your business, there is a chance that you will get penalised by search engines if you sign up to link farms (websites that collect lot's of spam and poor quality links).

Finally, having a website that is constantly updated also gives better chance to improve website performance in search engines. This is also likely to draw customers back to your website as they know they are likely to see something new. This in turn will boost your website performance.

These are just some of the methods in which you can improve website performance, there are many other factors that contribute to a high search engine ranking. Most are an on-going process so it is very beneficial to your business to continually try to improve website performance as there is always someone competing against you for that top spot.