Online advertising made easy

Before you expect your online business to succeed, one of the most important factors that you should take into consideration is proper advertising for your online page. Most online businesses have nearly forgotten that there is a need for them to advertise. Generally speaking, the most successful businesses that are out there these days took their time researching the most effective methods they could use.




Remember, you cannot expect people to suddenly recognize your site, as well as the products and services that you are offering. Your appearance to search engines plays an essential role. But, you have to put in mind that advertising is highly essential in this industry too. You can't just depend on SEO services and other search engine optimization techniques. You still have to exert effort and advertise - this way, people will be able to easily see your business, both in search engines and through other online pages.




Before we discuss an ideal and effective advertising strategy, you have to know this: word of mouth is the most effective amongst the other techniques and strategies. This means that if you're planning on becoming one of the most known companies in your industry, always think of different ways on how you can pass by word of mouth what your company is offering.

One of the common issues and problems that most people experience these days is that they think that advertising requires a lot of money and investment on your end. It is indeed true, that some strategies would require you to spend a huge sum of money - but not in all cases. As a matter of fact, there are many alternatives wherein you are not required to pay for advertising services. Take online advertising websites for instance. These online classified sites are not just for those individuals looking for jobs. It is not just for selling your old car, and definitely not just for those who are looking for maid services. For starters, posting your products, services and contact details into these online classifieds can play a very essential role when it comes to promoting your website, and showing everybody what your business has to offer. Just make sure that if you are planning on doing this as your primary advertising strategy, you have to think of catchy titles - this way, people will be more interested in reading your ad's content and be attracted to try out your services.


Advertising doesn't have to be expensive - in fact, most online classifieds allow you to post for free. This means, even if you are a starting online business, you can enjoy the traffic and the phone calls that you get with all those inquiries that you've been dying to have.

Become a passion Brand

Branding is all the rage; therefore, people are tempted to think that it is a new idea. A commonly used term in marketing, branding is often the subliminal process by which a business employs marketing strategies to guide people to easily remember their products and services over a competitor’s. Essentially, it's applied psychology. Branding is also a method to leverage success, expand market share, and fend off competition. The problem is, companies are turning to branding as a panacea and the cold, hard fact is branding will not create a spike in cash flow or market share. Therefore, it makes sense to understand that the purpose of branding is not to make your target market choose you over the competition, but rather to urge your prospects to see you as the only solution to their problem.

A strong brand is invaluable, as the battle for customers intensifies day by day. Brands of the future will be those able to surround their products and services with ardent advocates and loyalists: passion brands. All other brands will be left to compete in the price wars. It is important that the online and offline images of your business be harmonious and that time is invested in researching, defining, and building your brand. After all, your brand is your promise to your consumer. Your brand resides within the hearts and minds of customers, clients and prospects. It is the sum total of their experiences and perceptions regarding your company, some of which you can influence, and some that you cannot.

How do you connect with the consumer when they're calling all the shots? View your consumers as both customer and collaborator and employ game-changing thinking. In order to change the game, you need to audit how you think, comparing rational versus intuitive decision-making strategies and identifying common mistakes made by even the most experienced professionals. The process is based on the premise that the answers to your company's brand strategy reside in the heads of the CEO and the key management group. Your company’s brand strategy must be owned by every employee from the top down. Eleven key attributes necessary to become a passion brand include:



1. You must recognize that your brand is a key asset in delivering strategic targets at a level that is higher than the industry standard.



2. Do not consider the brand as merely a communications issue—your brand must be recognized as the key platform to link the company strategy with customers and employees.



3. Make sure your brand management processes are integrated seamlessly into the company’s processes—i.e., “branding” is not a separate activity.



4. Your senior management is accountable for the brand’s continued health—brand responsibility resides at C-level.



5. All of your employees need to share a belief in the brand as well as a common understanding of the brand. With this mindset in place, the power of the brand will act as an incentive to employees.



6. Ensure your employees’ activities are aligned with the brand values and contribute to the building and strengthening of the brand.



7. Your employees should be measured and rewarded by the success of these brand-guided activities.



8.Your marketing department must be able to talk in terms of expected return on their investments and marketers must be able to leverage customer insights to make the most effective marketing decisions. Future strategy should be built based on knowledge of the customer, product and practices.



9.All marketing activities should be closely aligned with the core brand values.



10.It is necessary to invest in sufficient IT capability to capture data on customers, segment customers in order to efficiently respond to their needs, and implement marketing techniques to deliver increased ROI.



11.You must identify your company’s brand equity (the financial value of your brand) by understanding the brand’s value drivers and the levers required to influence these drivers. This action leads to success.

6 Practical solution to get more customer into your business

Time waits for no man! So, the same goes for the customers who visits your website or off line business. If you don't have what they want, they will leave faster then you can say hello!

Secondly, if you have the same customers and they have become accustomed to what you sell, they might not buy as often as you'd like because your products are the same.

However, new customers tend to drive your bottom line to the roof. Repeat customers are very valuable and the backbone to your success in the long term. But let me ask you a quick question. Do you want to have more customers come in droves like bees in a hive gobbling up what you sell?

My next question is how would like to access 100 million people to your business in 10 minutes? Does this sound bizarre? But this is as real as you biting down on your tongue! I would like to introduce you to 6 practical solutions to get more customers into your business by using the internet. These I know you can do and they will grow your business and reach more customers quickly.

1. Article Marketing: Article marketing is a marketing strategy for getting more customers and spreading brand awareness and what you have to sell for free. If you are using article marketing, then skip to option 2.

But if you are not using article marketing, then continue to read this. The process goes something like this. Pick a subject about your business and write a 350 to 500 word article and submit it to article directories. It could be an explanation about something that your product provides or a simple Q and A article.

Your article will have the potential for reaching 100 even 1000's of people all over the world.

2. Facebook: I am sure you probably thought about this one but just in case you did not check out facebook advertising department.

Having a Facebook fan page for your business is cool but how many of those fans are going to buy your product or service. These fans are either using your product or service already or just liking your page because everyone is doing it. The truth is Facebook is great but you must tap into their vast directory of subscribers.

What you want to do is put together an advertising budget, if you don't have one, to start advertising your business on Facebook You could start with as little as $25 bucks or even less but $100 would be ideal.


Another reason for advertising on Facebook is that their system has categories every user. Currently Facebook has over 500 Million users and you could reach thousands of people who want to buy what you have to sell.

If you haven't tried Facebook Advertising yet, check out Facebook Advertising for beginners. It is a great training on facbook

3. Bing: Bing is owned by MSN. I have seen this company gone through a change that will benefit everyone. They are not like Google but they try very hard to match up to them. However, Bing is another medium that you can use to gain, get, pull in, and attract more customers into your business.

This strategy is using pay per click or buying traffic to visit your website. The steps to start using Bing is as simple as visiting their website. If you have no idea how pay per click work, then sit back and I will give you a brief run down.

The first thing you have to do is get an account. After your account, they you have to get some keywords that are related to your business. If you are selling Air Jordans, you would bid a set price that you are willing to pay on that keyword. Once that is out of the way, you simple write an ad that crabs the visitor who is looking for Air Jordans Max.

If the message in your ad is what they want, then they will click on it and visit your site. Hopefully, you offer a great price and make a sale! That is basically the process. There are a lot of other variable to Pay Per Click and to fully understand it consider Perry Marshall Free Adwords Pay Per click guide. Its pack full of informative insight for beginners you wouldn't find anywhere else for free.

4. Yahoo: Yahoo is another pay per click network for advertising your business. Yahoo has join forces with Bing/msn to compete with Google. You cannot sign up with Yahoo but when you join MSN Adcenter you ads will show up on yahoo as well as MSn and Bing search result.

5. Search Marketing Expert: A Search Marketing Expert or SEO is someone who focuses on getting your website to appear at the top of each search engine search result. You don't pay for website visitors with this model.

However, SEO professional are not cheap! There are some affordable ones but they are hard to find. But when you do find one that delivers excellent result, stick with them. If you do a search, you will probably find 100's. Most of them are good people but some will do shady work and as result your website could get banned from the search result.

So, before you pick on of these seo experts to get more leads, sales, traffic, choose carefully.

6. Pay Per Click Marketing Expert: I know it's a log title but you can shorten it by saying PPC Expert. These professional are a breed on their own. They have figured out how to get more customers to any business faster than anyone else in our modern advertising strategy.
People are using search engine more and more everyday. These searches are also buying products and services been advertised on these search engines. Last year holiday shopping season along, consumers spend an estimated $30 billion. This year that number is expect to grow.

Where do you fit in all this? Well, if you are not using any of the search engines to get your business and brad out their, you are losing money daily and the opportunity to reach millions of prospective buyers is missing you every second.

You can't afford another day or month to slip by. Take control today and begin to use these highly successful platforms to skyrocket your customer base and bring more money into your business.